These verticals include: (1) Strategy and Operations, (2) Sponsorships including Sports, eGames, Entertainment, Culinary, and others; (3) Partnerships such as Disney, Marvel, Apple Pay, Samsung, Travel Partners, and others; (4) VMP (Visa Marketing Platform) – a CRM platform to deliver customized campaigns to clients; (5) Card Design; (6) Regional Client Marketing Relationships such as Santander, Scotiabank, BBVA, and others. However, in the day to day, the team works with other Visa functions, included by not limited to Sponsorships; VCA (Visa Consulting & Analytics), Products Team, Finance, Legal, Sourcing, and of course working directly with the market-based marketing teams in the region.