Effectively network to identify prospective customers by using business directories, following leads from existing clients, participating in organizations and clubs, and attending trade shows and conferences, and work to develop marketing plans to penetrate new accounts . Company Overview: Fabick Cat is the authorized dealer of Caterpillar equipment, prime and stand-by power systems, parts and service, compact construction, and rental equipment for major portions of Illinois, Missouri, the entire state of Wisconsin and the Upper Peninsula of Michigan.