Our sampling captures a true picture of America, providing better representation than other panels for hard-to-reach populations, including low-income households, less educated persons, young adults, rural households, persons who are less interested in the news, and social and political conservatives. Since its founding by NORC at the University of Chicago in 2015,AmeriSpeakhas produced more than 1,800 surveys, been cited by dozens of media outlets and become the primary survey partner of the nation's preeminent news service, The Associated Press.