Responsible to develop HEOR strategies and tactics that are evidence based, scientifically and technically valid, and medically relevant; of clinical, humanistic, and economical importance; patient focused; integrated in the Core Medical Plans and integrated evidence generation plans, and address the needs of regional, HTA, payers, patients, health care providers, and policy makers and regulators and in line with regional brand plan. The Regional HEOR Product Lead develops innovative, cutting edge economic, epidemiological and clinical outcomes data generation activities and related medical tools (appr 10 annually) across assigned products that are designed to shape the medical value proposition for Astellas products throughout their life cycle.