Marketing Employment Information
Marketing Industry Overview
From market research to product marketing to public relations, the US marketing industry comprises a sprawling assortment of jobs in marketing. The professionals who hold these marketing jobs put a face on the products and services that countless firms provide to consumers and businesses alike. Most companies have their own marketing departments; many also contract out several aspects of their marketing efforts to specialist firms. With firms ranging in size from solo practitioners to those with thousands of employees, the marketing industry is highly fragmented.
Marketing Job Market
The digital media revolution has brought a vast evolution in marketing communications and a broad expansion of marketing employment opportunities.Online metrics and social media are two of many Internet innovations that have pushed marketing professionals to broaden their imaginative reach andexpand their skill sets. Today, having a successful career in marketing is more about exploiting new media than it is about mastering conventional media such as print. Perhaps the greatest challenge inherent in marketing work in the 2010s is being able to integrate promotional and advertising programs effectively across many diverse media and channels.
Market research analysts held 282,700 jobs in 2010, according to the Bureau of Labor Statistics (BLS). Market research employment is projected to grow 41 percent from 2010 to 2020, much faster than average for all occupations. As of 2010, there were 178,200 marketing managers, with employment expected to grow 14 percent between 2010 and 2020, the same as the average for all occupations, the BLS reports.
Common marketing job titles include marketing assistant, marketing manager, marketing communications manager, digital marketing manager, marketing project manager, market researcher, marketing director and vice president of marketing.
Median wages for advertising, promotions and marketing managers were$116,010 in May 2011, according to the BLS. The middle 50 percent of marketingmanagers earned between $83,290 and $155,050. Market research analysts andmarketing specialists’ median wages were $60,250.
Description: If you want to achieve more in your mission of health care, you have to be really smart about the business of health care. Challenge yourself, your peers and our industry by shaping what health care looks like and doing your life's best work This position is part of the senior leadership team overseeing Optum's Payment Integrity Analytics and is a direct report of the leader of the ...
Description: Expanding access to affordable, high quality health care starts here. This is where some of the most innovative ideas in health care are created every day. This is where bold people with big ideas are writing the next chapter in health care. This is the place to do your life's best work.(sm) The Provider Relations Advocate is responsible for the full range of provider relations and ...
Description: Position Description: This isn't packaged goods. It's a bigger challenge than that. Here you're making a difference in people's lives, starting with your own. Join us and start doing your life's best work.(sm) Insurance Solutions provides AARP Medicare Supplement and AARP Hospital Indemnity Insurance Plans to AARP members. The company is part of UnitedHealthcare Medicare and Retire...
Position Description: Coordinates all elements of requested pitches, proposals, and RFP responses, including writing/editing/proofreading content, spearheading graphic design, and crafting delivery format. Coordinates print production and storage/delivery of materials as needed. Tracks status of project deliverables and follows up to pinpoint the end result of pitches/proposals/RFPs/meetings. ...
Description: Position Description: Great sales are the result of strong purpose, conviction and pride - pride in your ability and your product. UnitedHealth Group offers a portfolio of products that are greatly improving the life of others. Bring along your passion and do your life's best work.(sm) Our Product Development and Management groups are vital to our success and are leaders in dri...
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