Advertising Job Overview
Advertising jobs offer a unique look into the world of brand recognition and generating more awareness. When an advertising executive looks at a product, they must consider the best possible way to convey to consumers that they simply can’t live without it. From there, the advertiser must also consider brand guidelines and make sure that all communication matches with the message that the company wants to give to its customers. Working in advertising is often fast-paced, with fast turnaround times on assignments and a lot of different projects in progress at the same time.
Advertising Job Education Requirements
Many advertising jobs will require that candidates have a bachelor’s degree in marketing, business, journalism, visual arts, communications or English. Even entry-level positions often require this, although there may be some positions that offer training while on the job. Since so many advertising executives are now creating their own materials, a background in graphic design is always helpful. Students who have an interest in working in advertising should also look for internships where they can work and gain experience while they are still in college. Some jobs in the industry also require a master’s degree in a related field.
Advertising Job Market
According to figures from the Bureau of Labor Statistics, the advertising job market should grow by about 12 percent in the next decade. The current trend in advertising is shifting to online options through social media networks and geo-targeted ads to users. This means that candidates with experience in digital marketing may be able to find more job opportunities than those who only have experience with traditional forms of marketing. There are also job options for those with more experience in writing and editing, such as an advertising copywriter or copy editor.
Advertising Job Salary Information
The salary for jobs in advertising can vary, and it is often dependent on education level and experience. Those who are just starting out as interns may not earn much of a salary, if anything at all. However, there is a lot of room for growth and advancement in the industry. An advertising manager earns a median salary of $88,950, while a similar marketing manager position might pay a salary that is over six figures. Marketing management positions will usually require that the candidate oversee big projects and even manage other employees. There are job options within companies or with advertising firms.