BASIC FUNCTION: Under direction of the assigned supervisor, perform a variety of professional and specialized duties in the research, preparation, composition, design, writing, editing and distribution of a variety of materials in print, video and/or electronic format; develops and maintains a specialized knowledge base and skill set relevant to assigned communicating duties, including, but not limited to: website structure, social media platforms, site/department communication strategies, and evolving trends in communications; support objectives, including public relations efforts and strategic communication plans, staff professional development, community outreach initiatives, and stakeholder engagement activities that build support and understanding for the District’s schools, programs and initiatives. Prepare, design, edit, execute and distribute a variety of publications and materials including, but not limited to, promotional materials, advertising collateral, posters, camera-ready artwork, guides, handbooks, brochures, and signage.