Maintain an expert knowledge of media planning across channels, including paid search,programmatic, and paid social tactics; recommend media mix, flighting strategies, adtypes, forecasting, and other campaign elements that best suit our goals. + Experience conceiving and implementing search engine marketing (paid search/ppc) andsocial media campaigns, including an expert knowledge of relevant platforms (e.g., GoogleAds, Meta, YouTube, LinkedIn, Snapchat, Twitter, TikTok, etc.).