Develop expertise on product capabilities in the competitive landscape and develop a strong value narrative to demonstrate products and solutions competently Develop sales materials, assets, and collateral to support the Sales / Business Development team to prospect, qualify, and close opportunities successfully Create thought-leading and industry / solution-specific marketing materials and content across digital communications, such as customer presentations, one-sheets, case studies, articles, whitepapers, emails, videos, podcasts, webinars, presentations, web copy, advertisements, trade show/event materials, social media, email newsletters, etc. Develop and promote our industry event/trade show plans throughout the year Own the overall go-to-market strategy, including cross-functional leadership, to deliver on key success factors for each solution Define market readiness for products and solutions, including conducting market research and VOC interviews and studies, defining value propositions, identifying target segments, customers, and personas, and executing marketing strategies Update, manage, and monitor the EBD-NA website related to visual design, storyline content, site visitor acquisition and retention, landing pages, and lead generation, including integration with CRM platforms.