Online Marketing Jobs

Online Marketing Job Overview

The Internet has changed the way companies market their wares. While direct mail and print marketing still have a major role in advertising campaigns, online marketing is rapidly increasing its share of ad dollars. In a nutshell, an online marketer's job is to increase traffic to a company's website and coax them through the sales funnel. This is accomplished with a variety of strategies, including email campaigns, content marketing, search optimization and social media.

For small businesses, the first step in online marketing often involves creating a website. The online marketer may collaborate with a web master to design a site optimized for marketing efforts. Online marketers may work in the marketing department of a corporation, for an advertising agency or do freelance work on a project basis.

Here are some tasks people in online marketing might perform on a typical day:

  • Plan and design an email marketing campaign
  • Determine keywords to help improve SEO
  • Study website statistics and to determine customer behavior on the site
  • Develop paid search and display strategies
  • Implement a social media strategy
  • Develop a content marketing plan and write or outsource the creation of content
  • Prepare reports about the performance of various online marketing strategies

Many online marketers consult with a web market research analyst before beginning a campaign in order to design the most effective ads and offers.

Online Marketing Job Education Requirements

According to a recent survey, about a third of online marketing professionals have bachelor's degrees in fields such as marketing, journalism or English. Most, however, have an associate's degree or just some college coursework in related fields like web design, marketing, creative writing, digital or graphic design and multimedia. Business courses are also very useful for someone seeking a career in online marketing.

Online Marketing Job Market

According to the U.S. Bureau of Labor Statistics, demand for online marketing jobs will grow by 13 percent over the coming decade. This is about average for jobs in all industries. For online marketing research, however, demand is expected to grow by 32 percent over the next decade.

Online Marketing Job Salary Information

The salary range for online marketing jobs varies greatly by the work environment and whether the job involves market research or management responsibilities. The average salary for online marketers ranges between $28,000 to $58,000. When management or research duties are added, the 2014 salary range jumps to between $45,230 and $74,040.

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1000+ Online Marketing jobs found on Monster.

Jobs 1 to 20 of 75578
Pereless Systems is a leader in the Applicant Tracking/Recruitment management software space. Pereless Systems is a pioneer in the ATS industry with 15+ years Cloud computing. We are diving into new opportunities in the market which will require us to bring onboard a Digital Marketing Specialist Requirements for this position: Job Duties will include: Daily, weekly, and monthly internal report...
The Freedom Financial Network (FFN) helps people improve their financial well-being through our family of companies that include Bills.com, Freedom Debt Relief, and Freedom Plus. We have solutions that cover everything from finding the best mortgage rate, to enabling our clients to compare and sort loan rates and plans, to providing services that help consumers evaluate debt options and get out of...
ABOUT US Dixon Advisory USA is the manager of the US Masters Residential Property (USA) Fund (‘US Masters’ or ‘Fund’), a $500millionresidential Real Estate Investment Trust (‘REIT’) operating in the New York metropolitan area. US Masters is one of the new breed of REIT investors focusing on single-family houses (up to four dwellings) for acquisition, renovation and rental in the USA. As part of a...
ONLINE MARKETING ANALYST Location: New Jersey Have you been waiting for the right opportunity to make a move? Here’s a position where you can make a difference and your knowledge and experience will be compensated. A well-established manufacturer is in need of an Online Marketing Analyst. The right candidate will help grow, develop and manage channel marketing and identify factors that influenc...
The person in this position will develop, organize and manage the website’s overall content to achieve Marketing goals. Reports on the results of web marketing campaigns, and suggests ways of improvement. Will analyze content and traffic to measure success. Will also work with management, sales, and other specified departments and vendors to implement the best internet and intranet written, visual...
Now Hiring! SEO Online Marketing Specialist How would you like to be part of a team that's at the forefront of innovation in internet technology? We offer you a chance to participate in the cutting-edge action that is taking place at our company every single day! We have a 30+ SEO marketing Department in Northbrook, IL. We have 1000's of websites and have a huge opportunity for explosive growth...
About Education Portal We are a technology company on a mission to make education accessible. Education Portal helps millions of students improve their grades and earn college credit. We offer self-paced, online video courses that cover every subject taught in high school and junior college. Our team has built these courses from the ground up, leveraging data and technology to make the entire lea...
Growing marketing department of international telecom is looking for an online specialist. You will help create online campaigns for both new products and existing ones. Experience with online brand building, PPC and CRM preferred. Experience in creating and tracking online campaigns desired. Strong sense of humor and work ethic mandatory. If you are a strong Marketer, reach out to us. DUTIES & R...
When you choose Toll Brothers, you enjoy all the special advantages offered by "America's Luxury Home Builder™." Build Your Career with an Industry Leader Position: Online Sales Concierge Location: Clinton, New Jersey Manage online sales for an award-winning luxury homebuilder! Toll Brothers, Inc., America’s leading luxury home builder, seeks anOnline Sales Concierge to manage all aspects of ...
CyberCoders Matching Great People with Great Companies Learn more about CyberCoders Apply Media Account Manager Burbank, CA Full-Time $65,000 - $80,000 Apply Apply Media Account Manager Burbank, CA Full-Time $65,000 - $80,000 Apply Job Details Media/Online Account Manager Are you an Account Manager with online and print advertising and digital media experience? Are you used to being...
Freedom Financial Network (FFN) has seen tremendous growth in the past few years, appearing multiple times on the Inc. 500 Fastest Growing Companies list and has been recognized as one of the Best Places to Work, many years running, in both the San Francisco Business Times and the Phoenix Business Journal. We have over 700 employees based in our San Mateo, CA and Phoenix, AZ offices and expect to ...
Oversee all of Epson Latin America?s online marketing strategies and tactics for Social Media, SEM, SEO, Webinars, Eblast, E-Commerce, Web & microsites working with the Marketing Managers. Responsible for online marketing metrics and analytics activities, manage all demand generation activities for Epson.com Demand Generation & Social Media: Develop and implement Epson?s digital marketing plan ...
About Us Coin Laundry Association is a well established national trade association for the self service laundry industry. We are seeking an energetic, talented Manager of Marketing and Online Development for our national trade association. The ideal candidate will have a passion for digital technology and trends and will translate that passion into executing our digital and print marketing progr...
Online Marketing Specialist- Full Time (Eden Prairie, MN) About Perfect Memorials Perfect Memorials is the industry leading online retailer of memorial products. Since our founding in 2001, our company has experienced rapid growth along with the increased interest and popularity of cremation and alternatives to traditional burial. Our company’s mission and focus is on providing high quality memo...
Freedom Financial Network (FFN) has seen tremendous growth in the past few years, appearing multiple times on the Inc. 500 Fastest Growing Companies list and has been recognized as one of the Best Places to Work, many years running, in both the San Francisco Business Times and the Phoenix Business Journal. We have over 700 employees based in our San Mateo, CA and Phoenix, AZ offices and expect to ...
Freedom Financial Network (FFN) has seen tremendous growth in the past few years, appearing multiple times on the Inc. 500 Fastest Growing Companies list and has been recognized as one of the Best Places to Work, many years running, in both the San Francisco Business Times and the Phoenix Business Journal. We have over 700 employees based in our San Mateo, CA and Phoenix, AZ offices and expect to ...
Position Title: OnlineMarketing Specialist Position Reports to: Director of Marketing Location: Danbury, Connecticut Company Overview: The Alesco Group is an integrated direct marketing services firmproviding data and related services for direct mail, e-mail, telemarketing, digital and multi-channel marketing initiatives. Our portfolio of companies include Alesco Data, Response Solutions LLC a...
About Us LeadsMarket.com is an established online marketing company that has sustained the startup culture. Learn from online marketing industry veterans with more than 10 years of direct response advertising. We are the first company to crowd source the design of our office. Check out photos of our office at http://goo.gl/lgHxc Free snacks, ping pong table, xBox Kinect, weekly tournaments are...
Our Boston client is a world-renown nonprofit at the forefront of medical research, education and patient care. We are searching for an Online Marketing Specialist who will play a key role in developing websites and email campaigns for their fund-raising and development efforts. They are a major player and raise hundreds of millions (yes, hundreds of millions of dollars!!) annually. They are a bra...
About Education Portal We are a technology company on a mission to make education accessible. Education Portal helps millions of students improve their grades and earn college credit. We offer self-paced, online video courses that cover every subject taught in high school and junior college. Our team has built these courses from the ground up, leveraging data and technology to make the entire lea...

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Marketing - General

Rate of Growth
11.30 %
Size of Industry in 2006:
290,000
Source: Bureau of Labor Statistics, May 2006

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