The Paid Promotion Specialist's day to day tasks may include campaign creation, keyword optimization, audience development, ad copy creation, PPC strategy development, and tactic selection across various channels (Google, Meta, Amazon, LinkedIn, YouTube, etc.) necessary to meet the company’s performance goals for new subscribers, reach, engagement, leads and sales. Conducting and reviewing keywords, audience, & bid research and budget management, ensuring ads are targeted to the most relevant audiences/search queries/etc.