Promote Dealership services: ISRs will promote all aspects of the Dealership by selling machines, attachments, rentals, as well as promoting our parts, service, labor, Customer Support Agreements, etc. to assigned customers and prospects. The goal of the ISR is to identify, establish or re-establish and maintain contact with small- to medium-sized construction and agriculture customers to increase sales of equipment and other company solutions to retail customers in his or her geographic region.