Google Analytics, Snowplow) The Ideal Qualifications Experience working with a variety of marketing data sources to build and assemble marketing campaign dashboards that align to campaign goals and objectives, while also allowing for exploratory analysis Experience extracting key insights and learnings, shaping them into informative stories, and using PowerPoint or similar vehicles to present to stakeholders Fast learner and a strong problem solver; ability to operate in a fast-paced environment Strong written & oral communication, and collaboration skills that enable clear and concise communication of data issues and analyses that can be understood by a broad audience Ability to build & maintain strong working relationships across cross-functional groups B2B marketing experience within financial services experience is a plus What to Expect as Part of MassMutual and the Team Regular meetings with the Distribution Channel Marketing Analytics team and Marketing Analytics & Customer Insights Group Focused one-on-one meetings with your manager Access to mentorship opportunities Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, veteran and disability-focused Business Resource Groups Access to learning content on Degreed and other informational platforms Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits #LI-RS1 Salary Range: $121,800.00-$159,800.00 At MassMutual, we focus on ensuring fair equitable pay, by providing competitive salaries, along with incentive and bonus opportunities for all employees. The Impact: As a Marketing Analytics Consultant, you will: Become an extension of your business partner’s teams where you immerse yourself in their business and build subject matter expertise Monitor and evaluate the performance of your business partner’s marketing campaigns relative to goals and objectives Deliver concise, clear and actionable presentations and communications to decision makers Evaluate marketing campaign performance throughout the funnel and evaluate overall effectiveness and efficiencies across various channels and tactics Translate complex business questions into problems that can be solved through data to drive growth and profitability Build and enhance interactive reports to empower the marketing leadership team Utilize industry best practices to visualize data in a way that allows quick and easy insight The Minimum Qualifications 5+ years of marketing or web analytics experience, with strong understanding of marketing measurement strategies and ROI calculations 2+ years of hands-on experience working with SQL, R, or similar tools 2+ years of experience building data visualizations and dashboards (Tableau, Power BI, etc.) 1+ year of experience with web analytics tools (e.g.